Strategi Kesejahteraan Masyarakat melalui Digitalisasi UKM dengan Mendekati Pembeli Online di Desa Cikakak
DOI:
https://doi.org/10.58812/jpws.v3i07.1512Kata Kunci:
Kesejahteraan Masyarakat, Digitalisasi UMKM, Pembeli Online, Desa CikakakAbstrak
Strategi pengembangan perekonomian sangat dibutuhkan untuk kesejahteraan masyarakat dalam beberapa wilayah seperti di desa Cikakak kabupaten Sukabumi. Hal ini berkesinambungan dengan pesatnya perkembangan teknologi digital. Kesejahteraan masyarakat dapat ditingkatkan dengan adanya program digitalisasi bagi UMKM. Penelitian ini fokus pada pengembangan digitalisasi UMKM menuju dengan mendekatkan produk-produknya kepada konsumen. Pengembangan ini didasarkan pada pembuatan banner untuk kesadaran merk, verifikasi identitas usaha, pendaftaran lokasi bisnis pada google maps, sosialisasi pembuatan Design produk dan pemasaran digital, peningkatan kesadaran laporan keuangan dan pentingnya menjadi kualitas produk. Penelitian ini menggunakan metode Community-Based Participatory Research (CBPR) untuk melihat lebih dekat dan merasakan secara langsung keadaan sosial UMKM di desa Cikakak. Penelitian ini memiliki Kesimpulan bahwa kesadaran digital dapat memberikan dampak terhadap kesejahteraan masyarakat.
Referensi
Athaya, & Wahyudin. (2024). Pemasaran Efektif di Era Digital: Membuka Toko Online di Platform Marketplace Indonesia. 4(1). https://doi.org/10.37481
Babaeva, Z. Sh. (2024). STRATEGIC MANAGEMENT AND SUSTAINABLE ECONOMIC DEVELOPMENT. International Trade and Trade Policy, 10(1), 51–63. https://doi.org/10.21686/2410-7395-2024-1-51-63
Benjamin, S. J., & Biswas, P. (2019). Board gender composition, dividend policy and COD: the implications of CEO duality. Accounting Research Journal, 32(3), 454–476. https://doi.org/10.1108/ARJ-02-2018-0035
Benz, C., Scott-Jeffs, W., McKercher, K. A., Welsh, M., Norman, R., Hendrie, D., Locantro, M., & Robinson, S. (2024). Community-based participatory-research through co-Design: supporting collaboration from all sides of disability. Research Involvement and Engagement, 10(1). https://doi.org/10.1186/s40900-024-00573-3
Bilyaze, O. (2022). STRATEGY OF ECONOMIC DEVELOPMENT OF THE STATE IN THE CONDITIONS OF GLOBALIZATION. Three Seas Economic Journal, 3(2), 21–28. https://doi.org/10.30525/2661-5150/2022-2-3
Boston, P. Q., Strouble, B., Balogun, A., Lugo-Martinez, B., McClain, M., Mitchell, M. M., Wasserman, K., Rahn, D., Greenberg, M., & Garibay, C. (2023). Community Voices on the Experiences of Community-Based Participatory Research in the Environmental Justice Movement. Social Sciences, 12(6). https://doi.org/10.3390/socsci12060358
Deffrinica, Sugianto, H., Kikky Vuspitasari, B., Studi Manajemen, P., & Shanti Bhuana, I. (2022). Gorontalo Development Review Strategi Pembangunan Ekonomi Daerah Regional Economic Development Strategy. Gorontalo Development Review
Dubuc, L. D. (2023). Participatory Governance and Community-Based Research at Mass Culture. In Culture et gouvernance locale (Vol. 8, Issue 1).
HONCHARUK, I., & TOMASHUK, I. (2023). DEVELOPMENT OF AN AGRICULTURAL ENTERPRISE’S ECONOMIC DEVELOPMENT STRATEGY TO INCREASE ITS COMPETITIVENESS. “EСONOMY. FINANСES. MANAGEMENT: Topical Issues of Science and Practical Activity,” 4(62), 7–24. https://doi.org/10.37128/2411-4413-2022-4-1
Jiang, J. (2024). A Study on the Digital Transformation Trends in Financial Management for Small and Micro Enterprises. International Journal of Global Economics and Management, 3(1), 355–363. https://doi.org/10.62051/ijgem.v3n1.42
Llazo, E., & Neza, V. (2024). Reducing Obstacles for Small and Medium Enterprises Via Digitalisation: Albania’s Case. Qubahan Academic Journal , 4(2), 264–278. https://doi.org/10.48161/qaj.v4n2a255
Muslikhah, R.S., Maisaroh, Tri Lestari Wahyuning Utami, Khoirina Noor Anindya, & Mellisa Fitri Andriyani Muzakir. (2023). Digitalization of Business Profile to Promote Qualified Marketing System of SMEs’ Product. Asian Journal of Community Services, 2(8), 653–662. https://doi.org/10.55927/ajcs.v2i8.5620
Nazaruddin, I., Utami, E. R., & Rahmawati, E. (2024). Digitalization Challenges for SMEs: A Systematic Literature Review Perspective and Future Research. JBTI : Jurnal Bisnis : Teori Dan Implementasi, 15(1), 15–43. https://doi.org/10.18196/jbti.v15i1.20410
Nugroho, L. A., & Wuryani, E. (2024). 11_digitalisasi-peninggalan-cagar-budaya-di-desa-ngrawan-43wevzdjsc.
Őri, D., Szabó, I., Kő, A., & Kovács, T. (2024). Digitalizing in crisis: the role of organizational resilience in SMEs’ digitalization. Journal of Enterprise Information Management. https://doi.org/10.1108/JEIM-03-2023-0141
Patrick, C. (2023). Economic Development Strategies: Taxes, Incentives, and Public Expenditures * (Vol. 53). www.srsa.org/rrs
Pfeiffer, J., Baba Djara, M., & Gillespie, T. (2023). A University-Church-Community Look at Community Health Using Community-Based-Participatory Research. Religions, 14(6). https://doi.org/10.3390/rel14060760
Prayoga, R. A., Wijaya, G., Fitriyah, N., Wicaksono, A., & Wahyono, E. (2024). Strengthening digital capital on social media for collective social action in micro, small, and medium enterprises (MSMEs). Jurnal Magister Ilmu Komunikasi, 10(1), p-ISSN. http://journal.ubm.ac.id/
Purba, A. R. S., & Balqiah, T. E. (2024). Digitalization of SMEs to Survive Amid The Pandemic. Jurnal Manajemen Indonesia, 24(1), 71. https://doi.org/10.25124/jmi.v24i1.6948
Tyas, W., S., Faidah, A., Eka Rizky, A. A., & Kholis, N. (2023). Strategi Pemasaran dan Pengengembangan Kemasan UMKM Pie Susu Kering Khas Desa Rejoagung. 02(01). https://doi.org/10.47233/jpmittc.v2i1.1115
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2024 Siti Nur Aisyah, Intan Deanida Pratiwi, Ikmalul Miftah Zainutthalibien, Chiquita Maharani
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
Facebook 
Instagram 
Twitter 
Youtube 
+62 821 1557 5700 
info@westscience-press.com 