Hubungan Antara Media Sosial dan Perilaku Altruistik pada Generasi Z

Penulis

  • Loso Judijanto IPOSS Jakarta, Indonesia
  • Indra Tjahyafi Universitas Panca Marga
  • Achmad Harristhana Mauldfi Sastraatmadja Universitas Singaperbangsa Karawang
  • Poetri AL-Viany Maqfirah UIN Syarif Hidayatullah Jakarta
  • Riki Astafi STAIN Bengkalis

DOI:

https://doi.org/10.58812/jpkws.v2i04.1817

Kata Kunci:

Social Media, Altruistic Behavior, Generation Z, Digital Activism, Systematic Literature Review

Abstrak

This study examines the relationship between social media and altruistic behavior among Generation Z through a systematic literature review of 25 Scopus-indexed articles. Social media platforms have emerged as significant tools for fostering prosocial behavior, providing avenues for awareness, engagement, and collective action. Findings indicate that social media plays a dual role in shaping altruism by enabling actions such as fundraising and volunteering while also posing challenges like slacktivism and compassion fatigue. Generation Z's digital fluency and emphasis on authenticity shape their approach to altruistic behavior, with preferences for digital activism and campaigns aligned with their values. This study highlights the need for designing authentic, transparent, and impactful digital campaigns to promote sustained altruism and calls for further exploration of the long-term effects of social media-driven altruism.

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Unduhan

Diterbitkan

2024-12-31

Cara Mengutip

Judijanto, L., Tjahyafi, I., Sastraatmadja, A. H. M., Maqfirah, P. A.-V., & Astafi, R. (2024). Hubungan Antara Media Sosial dan Perilaku Altruistik pada Generasi Z . Jurnal Psikologi Dan Konseling West Science, 2(04), 301–309. https://doi.org/10.58812/jpkws.v2i04.1817

Terbitan

Vol 2 No 04 (2024): Jurnal Psikologi dan Konseling West Science

Bagian

Artikel

Lisensi

Hak Cipta (c) 2024 Loso Judijanto, Indra Tjahyafi, Achmad Harristhana Mauldfi Sastraatmadja, Poetri AL-Viany Maqfirah, Riki Astafi

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