Peran Psikologi Organisasi dalam Meningkatkan Kepuasan Kerja dan Loyalitas Karyawan pada Perusahaan Multinasional

Penulis

  • Ruswati Ruswati Universitas Muhmmadiyah Ahmad Dahlan Cirebon
  • Adi Soeprapto Universitas Pembangunan Nasional Veteran Yogyakarta
  • Ade Suhara Universitas Buana Perjuangan Karawang
  • Nanny Mayasari Universitas Nusa Cendana
  • Siti Rohmah STAI Al-Andina Sukabumi

DOI:

https://doi.org/10.58812/jpkws.v2i04.1815

Kata Kunci:

Psikologi Organisasi, Kepuasan Kerja, Loyalitas Karyawan, Perusahaan Multinasional, SEM-PLS

Abstrak

Penelitian ini menyelidiki peran psikologi organisasi dalam meningkatkan kepuasan kerja dan loyalitas karyawan pada perusahaan multinasional. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 112 karyawan melalui kuesioner terstruktur dengan skala Likert 1-5. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) digunakan untuk menganalisis hubungan antara praktik psikologi organisasi, kepuasan kerja, dan loyalitas karyawan. Temuan menunjukkan bahwa psikologi organisasi secara signifikan mempengaruhi kepuasan kerja, yang pada gilirannya secara kuat memprediksi loyalitas karyawan. Selain itu, psikologi organisasi secara tidak langsung berdampak pada loyalitas karyawan melalui pengaruhnya terhadap kepuasan kerja. Hasil ini menggarisbawahi pentingnya dukungan kepemimpinan, komunikasi yang efektif, dan program pengembangan karyawan dalam membina tenaga kerja yang loyal dan puas. Studi ini memberikan wawasan yang dapat ditindaklanjuti bagi perusahaan multinasional untuk mengoptimalkan strategi sumber daya manusia mereka dan mencapai keunggulan kompetitif dalam lingkungan bisnis global.

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Unduhan

Diterbitkan

2024-12-31

Cara Mengutip

Ruswati, R., Soeprapto, A., Suhara, A., Mayasari, N., & Rohmah, S. (2024). Peran Psikologi Organisasi dalam Meningkatkan Kepuasan Kerja dan Loyalitas Karyawan pada Perusahaan Multinasional. Jurnal Psikologi Dan Konseling West Science, 2(04), 282–292. https://doi.org/10.58812/jpkws.v2i04.1815

Terbitan

Vol 2 No 04 (2024): Jurnal Psikologi dan Konseling West Science

Bagian

Artikel

Lisensi

Hak Cipta (c) 2024 Ruswati Ruswati, Adi Soeprapto, Ade Suhara, Nanny Mayasari, Siti Rohmah

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