Pendorong dan Praktik Rantai Pasokan Hijau dalam Penggantian Kantong Plastik di Retail Modern: Analisis Empiris Kinerja Manajemen
DOI:
https://doi.org/10.58812/jmws.v2i6.381Kata Kunci:
Faktor Pendorong, Praktik Rantai Pasokan Hijau, Kantong Plastik, Retail ModernAbstrak
Penggunaan kantong plastik sangat penting bagi konsumen rumah tangga dalam berbelanja di retail modern.
Selain memberikan manfaat, kantong plastik juga memiliki dampak negatif bagi lingkungan karena sulit
terurai dan menjadi limbah. Oleh karena itu, penerapan manajemen rantai pasokan hijau menjadi sangat
penting dalam penggunaan kantong plastik di retail modern, terutama melalui penggantian kantong plastik
sekali pakai. Penelitian ini bertujuan untuk menyelidiki efektivitas manajemen rantai pasokan ramah
lingkungan (GSCMP) dengan mempertimbangkan faktor pendorong dan praktik rantai pasokan hijau
(GSCP). Data survey dari retail modern di Kota Bandung digunakan dan di analisis menggunakan metode
SEM PLS. Hasil penelitian menunjukkan bahwa faktor pendorong dan praktik rantai pasokan hijau
memengaruhi kinerja manajemen rantai pasokan hijau dalam penggantian kantong plastik di retail modern.
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Hak Cipta (c) 2023 Muhammad Ainul Fahmi, Ni Luh Darmayanti, Yuki Yulyadin
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