Kewirausahaan Digital dalam Sektor Jasa: Analisis Bibliometrik tentang Transformasi Model Bisnis di Era Teknologi Digital

Penulis

  • Loso Judijanto IPOSS Jakarta, Indonesia
  • Muhammad Sabir Universitas Tamalatea Makassar
  • Tirta Yoga Universitas Tribhuwana Tunggadewi

DOI:

https://doi.org/10.58812/jmws.v3i12.1862

Kata Kunci:

Transformasi Digital, Kewirausahaan Digital, Sektor Jasa, Analisis Bibliometrik

Abstrak

Transformasi digital telah menjadi faktor kunci dalam kewirausahaan, khususnya dalam sektor jasa, dengan perubahan signifikan pada model bisnis dan cara perusahaan beroperasi. Penelitian ini bertujuan untuk menganalisis literatur terkait kewirausahaan digital melalui pendekatan bibliometrik menggunakan data dari Scopus. Hasil penelitian menunjukkan dominasi topik seperti "digital entrepreneurship," "business model," dan "innovation," yang mencerminkan fokus penelitian terhadap kapabilitas digital, keberlanjutan, dan ekonomi berbagi. Peta jaringan menunjukkan kontribusi penting negara-negara seperti Amerika Serikat, China, India, dan Indonesia dalam membangun kolaborasi lintas negara. Namun, tantangan dalam implementasi teknologi, seperti keterbatasan keterampilan digital dan isu keamanan data, tetap menjadi perhatian utama. Studi ini menyimpulkan bahwa kewirausahaan digital menawarkan peluang besar untuk inovasi, tetapi keberhasilannya memerlukan pendekatan strategis yang holistik, mencakup keberlanjutan, regulasi, dan kolaborasi internasional.

Referensi

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Unduhan

Diterbitkan

2024-12-30

Cara Mengutip

Judijanto, L., Sabir, M., & Yoga, T. (2024). Kewirausahaan Digital dalam Sektor Jasa: Analisis Bibliometrik tentang Transformasi Model Bisnis di Era Teknologi Digital. Jurnal Multidisiplin West Science, 3(12), 1988–2000. https://doi.org/10.58812/jmws.v3i12.1862