Media Sosial sebagai Alat Pemasaran dalam Industri Pariwisata: Tinjauan Bibliometrik

Penulis

  • Loso Judijanto IPOSS Jakarta, Indonesia
  • Wira Pramana Putra Universitas Yayasan Pendidikan Imam Bonjol Majalengka
  • Rival Pahrijal Universitas Nusa Putra

DOI:

https://doi.org/10.58812/jmws.v3i11.1741

Kata Kunci:

Media Sosial, Pemasaran Pariwisata, Bibliometrik, Strategi Pemasaran, Realitas Augmentasi

Abstrak

Era digital telah mengubah media sosial menjadi alat pemasaran yang krusial, khususnya dalam industri pariwisata. Penelitian ini menggunakan pendekatan bibliometrik untuk mengkaji penggunaan media sosial dalam pemasaran pariwisata, menyoroti keunggulan komunikasi dua arah dan segmentasi pasar yang efektif. Melalui analisis sitasi dan ko-sitasi, penelitian mengidentifikasi tren utama, isu krusial, dan evolusi konsep. Hasil menunjukkan bahwa media sosial memperkuat hubungan antara penyedia layanan wisata dan konsumen, meningkatkan konversi penjualan, dan mempengaruhi keputusan perjalanan. Penelitian ini juga mengeksplorasi dampak teknologi baru seperti realitas augmentasi dalam pemasaran destinasi wisata.

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Unduhan

Diterbitkan

2024-11-29

Cara Mengutip

Judijanto, L., Putra, W. P., & Pahrijal, R. (2024). Media Sosial sebagai Alat Pemasaran dalam Industri Pariwisata: Tinjauan Bibliometrik. Jurnal Multidisiplin West Science, 3(11), 1811–1820. https://doi.org/10.58812/jmws.v3i11.1741

Terbitan

Vol 3 No 11 (2024): Jurnal Multidisiplin West Science

Bagian

Artikel

Lisensi

Hak Cipta (c) 2024 Loso Judijanto, Wira Pramana Putra, Rival Pahrijal

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