Media Sosial sebagai Alat Pemasaran dalam Industri Pariwisata: Tinjauan Bibliometrik
DOI:
https://doi.org/10.58812/jmws.v3i11.1741Kata Kunci:
Internet of Things, Industry 4.0, Efisiensi, Analisis Bibliometrik, VOSviewerAbstrak
Studi ini mengkaji dampak penerapan Internet of Things (IoT) dalam meningkatkan efisiensi dan produktivitas di sektor industri, dengan fokus pada konsep Industry 4.0. Melalui analisis bibliometrik terhadap literatur terkini, penelitian ini mengidentifikasi tren utama, tantangan, dan arah penelitian masa.
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