Pengaruh Sertifikasi Halal, Pemasaran Produk Halal, dan Kepuasan Konsumen terhadap Pertumbuhan Industri Halal di Indonesia

Penulis

  • Khairiah Elwardah UIN Fatmawati Sukarno Bengkulu
  • Yusniar Yusniar STAI tgk Chik Pante kulu
  • Septianti Permatasari Palembang Universitas Pattimura
  • Budi Harto Politeknik LP3I
  • Nuryati Solapari Universitas Sultan Ageng Tirtayasa

DOI:

https://doi.org/10.58812/jmws.v3i05.1195

Kata Kunci:

Sertifikasi Halal, Pemasaran Produk Halal, Kepuasan Konsumen, Analisis Kuantitatif, Indonesia, Industri Halal

Abstrak

Penelitian ini menyelidiki pengaruh sertifikasi Halal, pemasaran produk Halal, dan kepuasan konsumen terhadap pertumbuhan industri Halal di Indonesia melalui analisis kuantitatif. Sampel sebanyak 175 responden yang mewakili konsumen dan pemangku kepentingan industri berpartisipasi dalam penelitian ini. Structural Equation Modeling (SEM) dengan Partial Least Squares (PLS) digunakan untuk menganalisis data. Hasil penelitian menunjukkan efek positif yang signifikan dari sertifikasi Halal, pemasaran produk Halal, dan kepuasan konsumen terhadap pertumbuhan industri. Sertifikasi halal berfungsi sebagai mekanisme jaminan kualitas, sementara strategi pemasaran yang efektif dan kepuasan konsumen berkontribusi pada perluasan pasar dan daya saing. Temuan ini memiliki implikasi bagi pelaku usaha, pembuat kebijakan, dan pemangku kepentingan yang bertujuan untuk mendorong pengembangan industri dan meningkatkan daya saing di pasar Halal Indonesia.

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Unduhan

Diterbitkan

2024-05-31

Cara Mengutip

Elwardah, K., Yusniar, Y., Palembang, S. P., Harto, B., & Solapari, N. (2024). Pengaruh Sertifikasi Halal, Pemasaran Produk Halal, dan Kepuasan Konsumen terhadap Pertumbuhan Industri Halal di Indonesia. Jurnal Multidisiplin West Science, 3(05), 658–669. https://doi.org/10.58812/jmws.v3i05.1195

Terbitan

Vol 3 No 05 (2024): Jurnal Multidisiplin West Science

Bagian

Artikel

Lisensi

Hak Cipta (c) 2024 Khairiah Elwardah, Yusniar Yusniar, Septianti Permatasari Palembang, Budi Harto, Nuryati Solapari

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