Faktor-faktor yang Mempengaruhi Keputusan Perusahaan Kecil dan Menengah untuk Mengadopsi Strategi Go Global dalam Kewirausahaan di Indonesia

Penulis

  • Eva yuniarti Utami Universitas Sebelas Maret
  • Tera Lesmana Universitas Nusa Putra

DOI:

https://doi.org/10.58812/jekws.v1i04.710

Kata Kunci:

Perusahaan, Kecil, Menengah, Strategi Go-Global, Kewirausahaan, Indonesia

Abstrak

Penelitian ini menyelidiki faktor-faktor yang mempengaruhi keputusan Usaha Kecil dan Menengah (UKM) di Indonesia untuk mengadopsi strategi go-global dalam kewirausahaan. Melalui pendekatan kuantitatif, data dari 250 UKM yang beragam dikumpulkan, dan analisis regresi digunakan untuk mengeksplorasi hubungan antara faktor-faktor kunci (kondisi pasar, faktor internal organisasi, kebijakan pemerintah, dan dampak globalisasi) dan keputusan untuk melakukan internasionalisasi. Hasil penelitian menunjukkan korelasi positif yang signifikan dengan masing-masing faktor, yang menjelaskan dinamika kompleks internasionalisasi UKM di lanskap bisnis Indonesia. Temuan ini membawa implikasi bagi para pembuat kebijakan, pemilik UKM, dan berkontribusi pada pemahaman akademis tentang kewirausahaan global di negara-negara berkembang.

Referensi

Abidin, Z. Z., Rahayu, S. M., Pamungkas, M. G. W. E. N., Handayani, S. R., & Utami, R. B. (2022). Entrepreneurial Knowledge, Market Orientation, Digitalization, and Entrepreneurial Competencies: Evidence from SMEs in Indonesia. Journal of Economics, Finance and Accounting Studies, 4(2), 91–103. https://doi.org/https://doi.org/10.32996/jefas.2022.4.2.8

B, Y. I., Ardhiyansyah, A., & Jaman, U. B. (n.d.). The Impact of the Principal ’ s Leadership Style and the Organizational Culture of the School on Teacher Performance in SMAN 1 Cicalengka in Bandung City , West Java (Vol. 1). Atlantis Press SARL. https://doi.org/10.2991/978-2-38476-088-6

Basuki, S. (2020). Pemanfaatan perjanjian perdagangan internasional melalui pemberdayaan UMKM oleh FTA Center Jakarta periode 2018-2019. Riau Journal of Empowerment, 3(3), 149–160. https://doi.org/10.31258/raje.3.3.149-160

Chege, S. M., & Wang, D. (2020). Information technology innovation and its impact on job creation by SMEs in developing countries: an analysis of the literature review. Technology Analysis & Strategic Management, 32(3), 256–271.

Daud, I., Nurjannahe, D., Mohyi, A., Ambarwati, T., Cahyono, Y., Haryoko, A. E., Handoko, A. L., Putra, R. S., Wijoyo, H., & Ariyanto, A. (2022). The effect of digital marketing, digital finance and digital payment on finance performance of indonesian smes. International Journal of Data and Network Science, 6, 37–44.

Grande, E. U., Estébanez, R. P., & ... (2011). The impact of Accounting Information Systems (AIS) on performance measures: empirical evidence in Spanish SMEs. In … of digital accounting …. researchgate.net.

Iskandar, Y. (2022). EMPLOYEE PERFORMANCE ANALYSIS BASED ON EDUCATION AND WORK DISCIPLINE IN THE COOPERATIVES AND MICRO, SMALL & MEDIUM ENTERPRISES (MSMEs) DEPARTMENT OF MALANG REGENCY. International Journal of Economics and Management Research, 1(3), 17–23.

Iskandar, Y. (2023). Entrepreneurial Literacy, Environment, and Intentions of Indonesian Students to Become Social Entrepreneurs. Jurnal REKOMEN (Riset Ekonomi Manajemen), 6(1), 9–18.

Iskandar, Y., & Kaltum, U. (2021). The Relationship Between Intellectual Capital and Performance of Social Enterprises: A Literature Review. https://doi.org/https://doi.org/10.36941/ajis-2021-0141

Iskandar, Y., & Kaltum, U. (2022). Entrepreneurial Competencies, Competitive Advantage, and Social Enterprise Performance: A Literature Review. International Conference on Economics, Management and Accounting (ICEMAC 2021), 192–203. https://doi.org/10.2991/aebmr.k.220204.020

Iskandar, Y., Zulbainarni, N., & Jahroh, S. (n.d.). MSMEs PERFORMANCE AND CHARACTERISTICS OF FISH PROCESSING ENTREPRENEURS IN SUKABUMI, INDONESIA.

Jaman, U. B. (2017). Perlindungan hukum terhadap usaha mikro kecil dan menengah dihubungkan dengan asas kesetaraan ekonomi dalam upaya mendorong ekonomi kerakyatan. UIN Sunan Gunung Djati Bandung.

Jaman, U. B., & Pertiwi, E. (2023). Kedaulatan Pajak Negara Indonesia Terhadap Perusahaan Multinasional Digital. Jurnal Aktiva: Riset Akuntansi Dan Keuangan, 5(1), 32–42.

Kurniawan, -, Maulana, A., & Iskandar, Y. (2023). The Effect of Technology Adaptation and Government Financial Support on Sustainable Performance of MSMEs during the COVID-19 Pandemic. Cogent Business & Management, 10(1), 2177400. https://doi.org/https://doi.org/10.1080/23311975.2023.2177400

Latifah, S. N., Wijayanti, W., & Utami, E. M. (2021). The Effect of the Application of Total Quality Management, Supply Chain Management, and Entrepreneurship Orientation on Operational Performance. Journal of Digital Marketing and Halal Industry, 3(1), 63–72. https://doi.org/10.21580/jdmhi.2021.3.1.7441

Legowo, M. B., Widiiputra, H. D., & Nugrahanti, T. P. (2021). Pelatihan Penyusunan Laporan Keuangan Berbasis Aplikasi Digital Untuk UMKM di Wilayah Jakarta Timur. Jurnal Abdimas Perbanas, 2(2), 76–90.

Mubarak, M. F., Shaikh, F. A., Mubarik, M., Samo, K. A., & Mastoi, S. (2019). The impact of digital transformation on business performance: A study of Pakistani SMEs. Engineering Technology & Applied Science Research, 9(6), 5056–5061.

Mwika, D., Banda, A., Chembe, C., & Kunda, D. (2018). The impact of globalization on SMEs in emerging economies: A case study of Zambia. International Journal of Business and Social Science, 9(3), 59–68.

Nugrahanti, T. P., & Jahja, A. S. (2018). Audit judgment performance: The effect of performance incentives, obedience pressures and ethical perceptions. Journal of Environmental Accounting and Management, 6(3), 225–234.

Pardiman, P., Susyanti, J., Heriyawati, D. F., Zakaria, Z., & Masyhuri, M. (2022). Impact of financial capital, social capital, and business digitalization on business sustainability of SMEs in Indonesia. Jurnal Manajemen Dan Pemasaran Jasa, 15(1), 69–82. https://doi.org/http://dx.doi.or g/10.25105/jmpj.v15i1.13114

Phiri, M. (2020). Exploring digital marketing resources, capabilities and market performance of small to medium agro-processors. A conceptual model. Journal of Business and Retail Management Research, 14(2).

Rinaldi, A., & Santoso, S. B. (2018). Analisis Pengaruh Kualitas Informasi, Kualitas Sistem dan Kualitas Pelayanan terhadap Minat Beli Ulang dengan Kepuasan Pelanggan sebagai Variabel Intervening (Studi pada Pelanggan Traveloka di Kota Semarang). Diponegoro Journal of Management, 7(2), 1–14.

Rizos, V., Behrens, A., Van der Gaast, W., Hofman, E., Ioannou, A., Kafyeke, T., Flamos, A., Rinaldi, R., Papadelis, S., & Hirschnitz-Garbers, M. (2016). Implementation of circular economy business models by small and medium-sized enterprises (SMEs): Barriers and enablers. Sustainability, 8(11), 1212.

Rozak, H. A., Adhiatma, A., Fachrunnisa, O., & Rahayu, T. (2021). Social media engagement, organizational agility and digitalization strategic plan to improve SMEs’ performance. IEEE Transactions on Engineering Management.

Sholeh, R., & Huda, K. (2019). Pengaruh Kemajuan Teknologi Terhadap Volume Pejualan Ritel Di Kota Mojokerto. Optima, 3(1). https://doi.org/10.33366/optima.v3i1.1253

Stawasz, E., & Głodek, P. (2010). SMEs innovation and job creation potential in the shadow economy context. Comparative Economic Research. Central and Eastern Europe, 13(4), 99–115.

Sued, N. M. N. (2020). Barriers of supply chain digitalization from the perspective of Malaysian SMEs. Journal of Technology Management and Technopreneurship (JTMT), 8(1), 1–6.

Suparwata, D. O. (2018). Respon pertumbuhan dan produksi kacang hijau (Vigna radiata L.) terhadap perlakuan perbedaan naungan. Akademika, 7(1), 10–21.

Suparwata, D. O., & Pomolango, R. (2019). Arahan pengembangan agribisnis buah naga di pekarangan terintegrasi desa wisata Banuroja. Agromix, 10(2), 85–99.

Supriandi, S., & Iskandar, Y. (2021). FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA: SEBUAH STUDI LITERATUR. SENMABIS: Conference Series, 1(1), 96–107.

Supriandi, S., & Iskandar, Y. (2022). Strategic Business Development of Polosan Mas Ibing with the Business Model Canvas Approach. International Conference on Economics, Management and Accounting (ICEMAC 2021), 164–179.

Thrassou, A., Uzunboylu, N., Vrontis, D., & Christofi, M. (2020). Digitalization of SMEs: A review of opportunities and challenges. The Changing Role of SMEs in Global Business: Volume II: Contextual Evolution Across Markets, Disciplines and Sectors, 179–200.

Wardaya, A., Sasmoko, S., So, I. G., & Bandur, A. (2019). Mediating effects of digital marketing on dynamic capability and firm performance: Evidence from small and Medium-sized Enterprises (SMEs) in Indonesia. International Journal of Recent Technology and Engineering, 8, 461–464.

Wardhana, B. (n.d.). PERANCANGAN POLA BARU PEMASARAN USAHA FASHION DI INDONESIA MELALUI FENOMENA CITAYAM FASHION WEEK.

Zafar, A., & Mustafa, S. (2017). SMEs and its role in economic and socio-economic development of Pakistan. International Journal of Academic Research in Accounting, Finance and Management Sciences, 6(4).

Zhang, X., Xu, Y., & Ma, L. (2022). Research on successful factors and influencing mechanism of the digital transformation in SMEs. Sustainability, 14(5), 2549.

Unduhan

Diterbitkan

2023-10-31

Cara Mengutip

Utami, E. yuniarti, & Lesmana, T. (2023). Faktor-faktor yang Mempengaruhi Keputusan Perusahaan Kecil dan Menengah untuk Mengadopsi Strategi Go Global dalam Kewirausahaan di Indonesia. Jurnal Ekonomi Dan Kewirausahaan West Science, 1(04), 292~300. https://doi.org/10.58812/jekws.v1i04.710