Faktor-Faktor yang Mempengaruhi Perilaku Pembelian Konsumen secara Lintas Budaya
DOI:
https://doi.org/10.58812/jekws.v1i03.526Kata Kunci:
Perilaku pembelian, Konsumen, Lintas budayaAbstrak
Penelitian ini menyelidiki faktor-faktor yang mempengaruhi perilaku pembelian konsumen lintas budaya di antara pengunjung asing ke Indonesia. Dengan lanskap budaya yang beragam dan popularitas Indonesia sebagai tujuan wisata, memahami faktor pendorong keputusan konsumen menjadi sangat penting bagi para pelaku bisnis dan pembuat kebijakan. Pendekatan metode campuran diadopsi, menggabungkan data kuantitatif yang diperoleh melalui survei dengan wawasan kualitatif dari wawancara mendalam. Hasil penelitian menunjukkan bahwa keaslian budaya dan adaptasi budaya dalam strategi pemasaran secara signifikan mempengaruhi preferensi konsumen. Selain itu, pembangunan kepercayaan muncul sebagai faktor penting dalam membentuk loyalitas konsumen. Temuan ini memiliki implikasi untuk bisnis yang bertujuan untuk beresonansi dengan konsumen asing dan mendorong interaksi budaya yang positif di sektor pariwisata dan ritel Indonesia.
Referensi
Antunes, I. C. M., Barandas-Karl, H., & Martins, F. V. (2013). The impact of national cultures on international marketing strategy and subsidiary performance of Portuguese SME’s. The International Journal of Management, 38–45.
Arifah, H. K. N., & Hidayat, R. (2022). The Effect of Macroeconomic and Population of Muslim Tourist’s Country of Origin on Tourist Arrival to Indonesia. SHS Web of Conferences, 149, 3021.
Backmann, J., Kanitz, R., Tian, A. W., Hoffmann, P., & Hoegl, M. (2020). Cultural gap bridging in multinational teams. Journal of International Business Studies, 51(8), 1283–1311.
Dadi, D. (2022). Ekonomi dan Ekologi: Dampak terhadap Pembangunan Ekowisata. Journal of Management and Bussines (JOMB), 4(1), 137–153.
Dewi, N., & Kusumawaty, Y. (2019). Consumer Attitudes Towards Imported Canned Coffee Beverages in Riau Province, Indonesia: Alternative Marketing Strategies of Structural Model Approach. In Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies (pp. 216–231). IGI Global.
Ernawati, N. M., Arjana, I. W. B., & Sukmawati, N. M. R. (2019). Managing Community-based Tourism: A Stakeholder Approach in Bali, Indonesia. International Conference On Applied Science and Technology 2019-Social Sciences Track (ICASTSS 2019), 330–333.
Fandrejewska, A., Chmielarz, W., & Zborowski, M. (2022). The Impact of the COVID-19 Pandemic on the Perception of Globalization and Consumer Behavior. Sustainability, 14(15), 9575.
Finnegan, J. (2017). FROM OCCIDENT TO ORIENT: A CROSS-CULTURAL COMPARISON OF BRAND LOVE AND CONSUMER BEHAVIOR IN THE LUXURY FASHION AND ACCESSORIES MARKET. Global Fashion Management Conference, 416.
Hofstede, G. (1980). Culture and organizations. International Studies of Management & Organization, 10(4), 15–41.
Jian, O. Z., Utama, A. A. G. S., Musa, W. N. A. B. W., Hasly, W. Bin, Al-Rifae, R. F. B., Hussa, N. S. A. B. M., & Andriawan, N. (2021). Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia. International Journal of Applied Business and International Management (IJABIM), 6(2), 33–46.
Kałużyńska, I. (2021). Language strategies for the adaptation of Western brand names in Taiwan. Onomastica, 65(2), 271–283.
Khouroh, U., Sudiro, A., Rahayu, M., & Indrawati, N. (2020). The mediating effect of entrepreneurial marketing in the relationship between environmental turbulence and dynamic capability with sustainable competitive advantage: An empirical study in Indonesian MSMEs. Management Science Letters, 10(3), 709–720.
Kourovskaia, A. A., & Meenaghan, T. (2013). Assessing the financial impact of sponsorship investment. Psychology & Marketing, 30(5), 417–430.
Kurniawan, N. F., Madiasto, E., & Soesilo, P. K. M. (2022). The Influence of the Website’s Atmosphere on Online Consumer Behavior and Its Relationship to Flow: Case Study of Online Travel in Indonesia. Jurnal Ilmiah Manajemen Dan Bisnis, 8(1), 16–39.
Liew, P. S., Liew, W. N., Lim, C. S., Lin, J. Y., & Qonitah, S. I. (2022). The impact of Covid-19 pandemic on consumer behavior: J&T Express courier services in Malaysia and Indonesia. Asia Pacific Journal of Management and Education (APJME), 5(1), 65–78.
Lopez-Sanz, J. M., Penelas-Leguia, A., Gutierrez-Rodriguez, P., & Cuesta-Valino, P. (2021). Sustainable development and consumer behavior in rural tourism—the importance of image and loyalty for host communities. Sustainability, 13(9), 4763.
Nanda Sofia, S. T. (2021). Economic Impacts of Development Tourism Activities in Pangururan District, Samosir Regency Indonesia. International Journal of Architecture and Urbanism, 5(1), 80–89.
Niros, M. I., Niros, A., Pollalis, Y., & Ding, Q. S. (2022). Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis. International Marketing Review.
Norhabiba, F., Fridha, M., Palupi, T., & Rohimah, A. (2019). Hubungan Terpaan Iklan Shopee Serta Tokopedia, Akses Aplikasi Dan Minat Membeli Pada Mahasiswa Untag Surabaya. Jurnal Komunikasi Dan Kajian Media, 3.2(160), 93–101.
Nurmalia, V. D., & Wijayanti, L. E. (2018). Pengaruh Persepsi Kemudahan Dan Persepsi Kemanfaatan Terhadap Minat Beli Secara Online. Jurnal Riset Manajemen Dan Bisnis, 13(1), 69. https://doi.org/10.21460/jrmb.2018.131.305
Nyamogosa, H., & Murimi, M. (2020). EFFECTIVENESS OF MARKETING STRATEGIES ON ENHANCING CULTURAL TOURISM: A CASE STUDY ON TABAKA SOAPSTONE CARVINGS IN KISII REGION, KENYA.
Ongko, M. E., & Hati, S. R. H. (2021). Analysis of Omnichannel Consumer Behavior: Purchase Intention on Omni-channel Restaurants in Indonesia. Nusantara Science and Technology Proceedings, 321–333.
Papadimitriou, D., Apostolopoulou, A., & Patrick, M. L. (2021). Product meanings and consumer behavior in sport entertainment: the case of World Wrestling Entertainment (WWE). European Sport Management Quarterly, 1–21.
Phiri, M. (2020). Exploring digital marketing resources, capabilities and market performance of small to medium agro-processors. A conceptual model. Journal of Business and Retail Management Research, 14(2).
Roy, D., Eti, S. N., & Jannat, S. (2022). Analyzing the uses of different viral marketing techniques of bank: a study on a commercial bank. International Journal of Marketing Research Innovation, 6(1), 1–13.
Sumardi, R. S., Najib, M., & Mahomed, A. S. B. (2019). Factors Influencing Consumer Decisions in Halal Tourism (Case Study Indonesia and Malaysia). Journal of Technology Management and Business, 6(1).
SUNARJO, W. A., NURHAYATI, S., & MUHARDONO, A. (2021). Consumer behavior toward adoption of mobile payment: A case study in Indonesia during the COVID-19 pandemic. The Journal of Asian Finance, Economics and Business, 8(4), 581–590.
Wijaya, I. (2021). Local and sustainable potential approaches in the design of a master plan architecture: Case study of paksebali tourism village development, Indonesia. GeoJournal of Tourism and Geosites, 36(2), 571–579.
Yacob, S., Ade, E., Siregar, P., & Kasuma, J. (2020). A model of rural tourism visiting intention: tourism impact and local community with competitive advantage perspective in Jambi Province. Indonesia. Journal of Critical Reviews, 7(12), 1225–1230.
Yang, L., Meng, W., & Li, Y. (2021). Marketing Strategies of Chinese Cosmetic Brands in Local Market. 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021), 3130–3138.
Zein, A. (2016). Local Community Participation on Ecotourism/Marine Tourism and Impact on Their Economy in Simakakkang Island, Mentawai Regency, West Sumatra, Indonesia.
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2023 Frans Sudirjo, Muhamad Ammar Muhtadi, Desma Erica Maryati
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
Facebook 
Instagram 
Twitter 
Youtube 
+62 821 1557 5700
westscience.journals@gmail.com