Indonesian Gen Z Work Values, Preference between Startups and Corporations, and Intention to Apply

Penulis

  • Alifia Hanifah Institut Teknologi Bandung

DOI:

https://doi.org/10.58812/jekws.v1i03.518

Kata Kunci:

Generasi Z, Startup, Korporasi, Nilai-nilai Kerja

Abstrak

Manusia adalah aset kunci bagi setiap organisasi, mereka adalah yang menciptakan semua aset tak berwujud, seperti paten, hak cipta, merek, tanda dagang, penelitian, dan pengembangan. Hal ini membuat penting bagi perusahaan untuk memahami keinginan dan kebutuhan karyawan mereka, mempertahankan kepuasan karyawan berarti menjaga kelangsungan perusahaan. Saat ini, Generasi Z menyusun sekitar 30% dari populasi dunia dan diperkirakan pada tahun 2025, Generasi Z akan menyusun 27% dari angkatan kerja. Hal ini mengimplikasikan bahwa, dengan Generasi Z mulai memasuki angkatan kerja, para pengusaha perlu mampu menarik dan mempertahankan karyawan Generasi Z, seiring dengan fenomena berkembangnya perusahaan-perusahaan startup. Dalam penelitian ini, peneliti ingin melihat jenis-nilai kerja apa yang dianggap penting oleh Generasi Z, dan apakah hal tersebut terhubung dengan preferensi mereka untuk bekerja di perusahaan startup atau perusahaan korporasi. Dari preferensi tersebut, peneliti juga ingin mengetahui apakah hal tersebut terkait dengan intensi mereka untuk melamar di perusahaan yang dipilih. Penelitian ini dilakukan melalui metode kuantitatif menggunakan kuesioner online terhadap Generasi Z Indonesia berusia 18 – 25 tahun yang belum bekerja sebagai karyawan penuh waktu. Peneliti mengeksplorasi 7 jenis nilai kerja (intrinsik, ekstrinsik, supervisi, sosial, altruistik, rekreasi, dan stabilitas). Penemuan dari penelitian ini diharapkan dapat mengetahui nilai-nilai kerja yang dianggap penting oleh Generasi Z sesuai dengan preferensi dan intensi mereka untuk melamar.

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Unduhan

Diterbitkan

2023-07-31

Cara Mengutip

Hanifah, A. (2023). Indonesian Gen Z Work Values, Preference between Startups and Corporations, and Intention to Apply. Jurnal Ekonomi Dan Kewirausahaan West Science, 1(03), 236–245. https://doi.org/10.58812/jekws.v1i03.518