Tinjauan Literatur mengenai Strategi Inovasi dalam Meningkatkan Keunggulan Kompetitif

Penulis

  • Loso Judijanto IPOSS Jakarta, Indonesia
  • Poetri AL-Viany Maqfirah UIN Syarif Hidayatullah Jakarta
  • Fransiska Natalia Ralahallo Universitas Pattimura

DOI:

https://doi.org/10.58812/jbmws.v3i04.1730

Kata Kunci:

Strategi Inovasi, Keunggulan Kompetitif, Teknologi, Inovasi Terbuka, Bibliometrik

Abstrak

Strategi inovasi merupakan salah satu elemen penting dalam menciptakan keunggulan kompetitif yang berkelanjutan di era persaingan global yang dinamis. Penelitian ini bertujuan untuk mengidentifikasi tema-tema utama dalam literatur strategi inovasi melalui analisis bibliometrik, dengan fokus pada hubungan antar konsep, tren penelitian, dan kolaborasi internasional. Hasil analisis menunjukkan bahwa "innovation strategy" merupakan tema sentral yang terkait erat dengan teknologi, inovasi terbuka, dan strategi bisnis. Teknologi seperti kecerdasan buatan dan Internet of Things (IoT) berperan sebagai enabler utama dalam mendukung inovasi produk dan model bisnis. Selain itu, kolaborasi lintas negara, khususnya antara negara-negara seperti China, United States, dan United Kingdom, terbukti memainkan peran signifikan dalam mendorong penelitian dan pengembangan inovasi. Meskipun demikian, tantangan seperti resistensi terhadap perubahan dan ketidakpastian pasar masih menjadi hambatan dalam implementasi strategi inovasi. Penelitian ini menekankan pentingnya kapabilitas organisasi, budaya inovasi, dan kolaborasi yang efektif untuk mencapai keberhasilan. Penelitian masa depan disarankan untuk mengeksplorasi hubungan antara strategi inovasi dan keberlanjutan guna menghadapi tantangan global yang semakin kompleks.

Referensi

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Chesbrough, H. W., & Appleyard, M. M. (2007). Open innovation and strategy. California Management Review, 50(1), 57–76.

Christensen, C. M., Raynor, M. E., Dyer, J., & Gregersen, H. (2011). Disruptive Innovation: The Christensen Collection (The Innovator’s Dilemma, The Innovator’s Solution, The Innovator’s DNA, and Harvard Business Review article" How Will You Measure Your Life?")(4 Items). Harvard Business Press.

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Unduhan

Diterbitkan

2024-11-29

Cara Mengutip

Judijanto, L., Maqfirah, P. A.-V., & Ralahallo, F. N. (2024). Tinjauan Literatur mengenai Strategi Inovasi dalam Meningkatkan Keunggulan Kompetitif. Jurnal Bisnis Dan Manajemen West Science, 3(04), 474–485. https://doi.org/10.58812/jbmws.v3i04.1730